Reification, aura and innovation: A study of technological sound reproduction and artist authenticity
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Today the potential for artists to retake control of artistic value of their own music may have come to a tipping point. While digital technology has provided groundbreaking opportunities for musical creativity, the relationship between the musician and the listener has become further distanced since the beginning of musical performance. Some important words relating to the core ideas of this thesis are industry, technological advancement, aura, time and distance, format, authenticity and art. The continual advancement of technology and the innovative nature of the music industry has created conflict as well as allowed music to become distributable in greater quantities and over a wider geographical area. Technology has been adapted for consumers. The music industry, as it is represented in this thesis, has struggled with issues of music rights, piracy and free sharing methods that were brought about partly by consumers and partly by artists. The distribution of music from the artist to the consumer is heavily dependent on technological roots. Recently the access to music material by consumers has increased greatly because of online distribution methods. Along with the invention of the internet, artists have found ways to reach out to the consumers and make that connection without help from the industry's traditional methods. Artists have been heavily dependent on the music industry for their product to be accessed by the consumer. The relationship between artist, broker and consumer has changed and shifted in various ways over time. With the emergence of many technological inventions more than over the past decade, technology has begun to facilitate changes within the music industry and to change methods of making music available to fans. This thesis will examine historical technology transitions over time that caused the distribution of recorded musical performance to shift and eventually end up with contemporary streaming services. The relationship of the listener to the music has been influenced by technological advancements and the future of the music culture authenticity has been questioned. To answer the question why the situation is by some seen as critical it is important to understand both how the industry has worked with the consumer, technology, and their interaction up until the present day.
PublisherThe University of Bergen
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