Browsing Department of Administration and Organization Theory by Subject "higher education"
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"Den utmerkede utdanningsinstitusjon" - En fler-casestudie av omdømmehåndtering i den norske universitets- og høyskolesektoren. (The University of Bergen, 2017-06-22)Branding and strategic communication are important practices for contemporary organizations, in the private as well as the public sector. Implementation of new organizational practices, artefacts and structural components, ...Master thesis
(Taylor & Francis, 2015-10-26)Branding has become an important issue within higher education. The use of core value statements and visions are expressions of this. To be a successful brand, organisations must also make sure they are different from ...Journal article