Blar i Department of Psychosocial Science på forfatter "Malodia, Suresh"
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Extended valence theory perspective on consumers’ e-waste recycling intentions in Japan
Dhir, Amandeep; Malodia, Suresh; Awan, Usama; Sakashita, Mototaka; Kaur, Puneet (Journal article; Peer reviewed, 2021)The gravity of the electronic waste (e-waste) crisis can be attributed to consumers' low participation in ensuring the proper disposal of such materials. Motivating consumers to recycle e-waste requires a deeper understanding ... -
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia; Kaur, Puneet; Talwar, Shalini; Malodia, Suresh; Dhir, Amandeep (Journal article; Peer reviewed, 2022)The literature on the dark side of the customer-brand relationship is still evolving. Admittedly, scholars have given it noteworthy attention in the recent past, yet gaps persist related to the products and services, ... -
Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory
Malodia, Suresh; Kaur, Puneet; Ractham, Peter; Sakashita, Mototaka; Dhir, Amandeep (Journal article; Peer reviewed, 2022)Consumers increasingly adopt artificial intelligence (AI) enabled voice assistants (VAs) for transactional and non-transactional uses due to these devices’ inherent affordances, such as their ease of use and convenience. ...