Browsing Department of Information Science and Media Studies by Subject "information retrieval"
Now showing items 1-2 of 2
Web Based Brand Equity. Web mining as an alternative approach to Customer Based Brand Equity measurement (The University of Bergen, 2017-07-08)Brand equity denotes the value that is transferred from a brand to its products, and which translates into higher sales volumes and higher profit margins. Consumer based brand equity (CBBE), a perspective of brand equity ...Master thesis
(The University of Bergen, 2015-06-01)With the rapid increase of information available on the Internet, searching is becoming a daily operation. This thesis address the issue that arises when there is a difference between what the users are typing in the search ...Master thesis