Browsing Bergen Open Research Archive by Author "Römer, Klaas Erik"
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Study on brand names by use of lexical recognition tasks
Römer, Klaas Erik (Master thesis, 2016-11-20)A primed lexical decision task was conducted to test different theories about the nature of brand names. Some linguists and philosophers state, that they are a subclass of proper names and that they are directly referential, ...