Blar i Bergen Open Research Archive på forfatter "Chakraborty, Debarun"
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What drives brand love for natural products? The moderating role of household size
Kumar, Sushant; Dhir, Amandeep; Talwar, Shalini; Chakraborty, Debarun; Kaur, Puneet (Journal article; Peer reviewed, 2021)Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming increasingly popular, and their health-related benefits are widely recognized. Despite the growing awareness and use of natural ...