Blar i Bergen Open Research Archive på forfatter "Scuotto, Veronica"
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Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study
Talwar, Shalini; Dhir, Amandeep; Scuotto, Veronica; Kaur, Puneet (Journal article; Peer reviewed, 2021)Mobile apps offering online to offline (O2O) services act as aggregators providing interface for delivery of required products and services at a preferred location. Despite offering multiple affordances, many O2O services ...