Browsing Bergen Open Research Archive by Author "Schwarz, Norbert"
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Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver’s Processing Experience?
Reber, Rolf; Schwarz, Norbert; Winkielman, Piotr (Peer reviewed; Journal article, 2004-12-01)We propose that aesthetic pleasure is a function of the perceiver’s processing dynamics: The more fluently perceivers can process an object, the more positive their aesthetic response. We review variables known to influence ...