• An empirical real-world study of losses disguisedas wins in electronic gaming machines 

      Leino, Tony; Torsheim, Torbjørn; Pallesen, Ståle; Blaszczynski, Alex; Sagoe, Dominic; Molde, Helge (Peer reviewed; Journal article, 2016)
      Losses disguised as wins (LDWs) appear to reinforce gambling persistence. However, little research has examined this phenomenon with real gamblers in natural gambling settings. We aimed to examine the relationship between ...