Blar i Bergen Open Research Archive på forfatter "Aleem, Muhammad Nouman"
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Attain and sustain competitive advantage: A system dynamics model of customer-based brand equity
Aleem, Muhammad Nouman (Master thesis, 2012-06-27)Using Vensim® I developed a simulation model of customer based brand equity based on the theoretical framework of Aaker (1991) incorporating the two way linkages of the elements of brand equity and market performance of ...