Browsing Bergen Open Research Archive by Author "Hossain, Mokter"
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What determines a positive attitude towards natural food products? An expectancy theory approach
Talwar, Shalini; Kaur, Puneet; Kumar, Sushant; Hossain, Mokter; Dhir, Amandeep (Journal article; Peer reviewed, 2021)Natural food products are becoming increasingly popular worldwide due to their health and environmental benefits. However, these products' increasing anecdotal popularity has not translated into their widespread adoption; ...