Blar i Bergen Open Research Archive på forfatter "Krishnan, Satish"
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Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
Kumar, Sushant; Talwar, Shalini; Krishnan, Satish; Kaur, Puneet; Dhir, Amandeep (Journal article; Peer reviewed, 2021)Natural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since ...