Browsing Bergen Open Research Archive by Author "Kumar, Sushant"
Now showing items 1-6 of 6
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The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?
Talwar, Shalini; Kaur, Puneet; Kumar, Sushant; Salo, Jari; Dhir, Amandeep (Journal article; Peer reviewed, 2022)Food waste is a serious problem that impacts the environment and sustainability by increasing greenhouse gas emissions from landfills. Food waste also represents a social challenge because it raises serious concerns about ... -
A behavioural reasoning perspective on the consumption of local food. A study on REKO, a social media-based local food distribution system
Kumar, Sushant; Talwar, Shalini; Murphy, Mikko; Kaur, Puneet; Dhir, Amandeep (Journal article; Peer reviewed, 2021)Consumption of local food is increasing due to its convenience and multiple perceived benefits. However, the factors shaping consumer attitude towards local food and brand love for local food have received limited academic ... -
Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
Kumar, Sushant; Talwar, Shalini; Krishnan, Satish; Kaur, Puneet; Dhir, Amandeep (Journal article; Peer reviewed, 2021)Natural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since ... -
What determines a positive attitude towards natural food products? An expectancy theory approach
Talwar, Shalini; Kaur, Puneet; Kumar, Sushant; Hossain, Mokter; Dhir, Amandeep (Journal article; Peer reviewed, 2021)Natural food products are becoming increasingly popular worldwide due to their health and environmental benefits. However, these products' increasing anecdotal popularity has not translated into their widespread adoption; ... -
What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups
Kumar, Sushant; Murphy, Mikko; Talwar, Shalini; Kaur, Puneet; Dhir, Amandeep (Journal article; Peer reviewed, 2021)Local food is gaining increasing popularity among consumers due to its association with sustainable consumption. However, for a product to be commercially successful, such growing popularity should translate into high ... -
What drives brand love for natural products? The moderating role of household size
Kumar, Sushant; Dhir, Amandeep; Talwar, Shalini; Chakraborty, Debarun; Kaur, Puneet (Journal article; Peer reviewed, 2021)Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming increasingly popular, and their health-related benefits are widely recognized. Despite the growing awareness and use of natural ...