Browsing Bergen Open Research Archive by Author "Sadiq, Mohd"

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Green apparel buying behaviour: A Stimulus–Organism– Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan

Dhir, Amandeep; Talwar, Shalini; Sadiq, Mohd; Sakashita, Mototaka; Kaur, Puneet (Journal article; Peer reviewed, 2021)

The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour ...
Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

Dhir, Amandeep; Sadiq, Mohd; Talwar, Shalini; Sakashita, Mototaka; Kaur, Puneet (Journal article; Peer reviewed, 2021)

Consumers' increased knowledge and awareness of environmental issues have not translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon known as the ‘attitude-behaviour gap’. The current study ...