Blar i Bergen Open Research Archive på forfatter "Sadiq, Mohd"
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Green apparel buying behaviour: A Stimulus–Organism– Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan
Dhir, Amandeep; Talwar, Shalini; Sadiq, Mohd; Sakashita, Mototaka; Kaur, Puneet (Journal article; Peer reviewed, 2021)The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour ... -
Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective
Dhir, Amandeep; Sadiq, Mohd; Talwar, Shalini; Sakashita, Mototaka; Kaur, Puneet (Journal article; Peer reviewed, 2021)Consumers' increased knowledge and awareness of environmental issues have not translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon known as the ‘attitude-behaviour gap’. The current study ...