Browsing Bergen Open Research Archive by Author "Tran, Dung Nguyen Thuy"

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Modeling the Impact of Big Data Analysis Investments on the Dynamics of Customer Acquisition: A Case Study of Telecommunication Sector in the United States

Tran, Dung Nguyen Thuy (Master thesis, 2020-09-02)

In the age of data explosion, many firms are heavily investing in big data and big data analytics (BDA) without being able to anticipate how much value they will receive. Thus, there is a growing body of research that has ...