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dc.contributor.authorKumar, Sushant
dc.contributor.authorTalwar, Shalini
dc.contributor.authorKrishnan, Satish
dc.contributor.authorKaur, Puneet
dc.contributor.authorDhir, Amandeep
dc.description.abstractNatural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since natural product consumption offers several personal and environmental benefits, it would be worthwhile to understand consumers’ tendency to let fake news influence their consumption decisions. Accordingly, the current study examined the association of fake news and purchasing behaviour towards natural personal care products, utilising Stimulus-Organism-Behaviour-Consequence (SOBC) as the theoretical framework. The study proposed openness to change as the stimulus, perceived benefits and perceived risks as organismic internal states, purchase intentions as the behaviour, and the propensity of believing and acting on fake news as the consequence, which is further associated with system trust. The model was tested by analysing data collected from 390 existing consumers, considering the moderation effect of brand trust and controlling the effect of age and gender. The findings confirmed that openness to change is associated with perceived benefits and risks. Furthermore, perceived benefits and system trust are associated with purchase intentions, which are, in turn, associated with the propensity of believing and acting on fake news. The study presents several novel contributions to theory and practice.en_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.titlePurchasing natural personal care products in the era of fake news? The moderation effect of brand trusten_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.rights.holderCopyright 2021 The Authors.en_US
dc.source.journalJournal of Retailing and Consumer Servicesen_US
dc.identifier.citationJournal of Retailing and Consumer Services. 2021, 63, 102668.en_US

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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal