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dc.contributor.authorNicholson, Charles
dc.contributor.authorMcRoberts, Keenan
dc.contributor.authorSuleyman Öz, Besir
dc.contributor.authorKopainsky, Birgit
dc.date.accessioned2022-10-24T10:52:12Z
dc.date.available2022-10-24T10:52:12Z
dc.date.created2022-10-10T22:07:27Z
dc.date.issued2022
dc.identifier.issn1096-7508
dc.identifier.urihttps://hdl.handle.net/11250/3027861
dc.description.abstractThe factors contributing to success of identity-preserved (IP) products are understood conceptually, but are rarely quantified. A combination of system dynamics modeling and group modeling building with value chain stakeholders provides a generalizable approach to quantify the relative importance of individual factors and identify information needed to assess market potential. The limited growth of IP high-oleic soybean oil (HOSO) provides a case example for application of these methods. The specific assumptions and results for HOSO will differ from other IP products, but some outcomes appear generalizable. First, the values of key drivers need to be documented over time, including the relative cost of the IP and the proportion of potential end users that are aware of the potential benefits. Because sustained cost advantages are a key driver of end-user switching behavior for HOSO, understanding the patterns for relative costs over time would be important to develop realistic estimates of sales growth. Similarly, our analyses suggest that assessment of end-user awareness is important, which may require use of alternative communication channels and monitoring efforts by key decision makers throughout the value chain, including product formulators and procurement staff.en_US
dc.language.isoengen_US
dc.publisherWageningen Academic Publishersen_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleA dynamic systems analysis of factors affecting success of identity-preserved products: the case of high-oleic soybeansen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.description.versionpublishedVersionen_US
dc.rights.holderCopyright 2022 The Author(s)en_US
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1
dc.identifier.doihttps://doi.org/10.22434/IFAMR2021.0132
dc.identifier.cristin2060246
dc.source.journalInternational Food and Agribusiness Management Reviewen_US
dc.identifier.citationInternational Food and Agribusiness Management Review. 2022.en_US


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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal