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dc.contributor.authorHøylandskjær, Helene
dc.date.accessioned2024-07-17T23:57:45Z
dc.date.available2024-07-17T23:57:45Z
dc.date.issued2024-06-03
dc.date.submitted2024-06-03T12:01:17Z
dc.identifierMIX350 0 O ORD 2024 VÅR
dc.identifier.urihttps://hdl.handle.net/11250/3142067
dc.description.abstractThis thesis explores the students' issues with demotivation and analyzes how to design a motivational learning experience using gamification, specifically through progress tracking, based on Yu-Kai Chou's Octalysis Framework for Gamification. While previous research has primarily concentrated on the implementation of gamification through leaderboards and points in education, this thesis seeks to explore the ways we can improve the user experience by harnessing the core drivers of gamification in user-centered design, using progress tracking as a key motivational tool. In collaboration with Universitetsforlaget, we aimed to enhance user experience on their digital learning platform, Kunne, by making it more comprehensible and motivating for students to use. Our user research identified demotivation as a significant challenge, with students losing motivation as the semester progressed due to a lacking sense of clear progression and achievement. The prototype "Veien til å Kunne Exphil" integrates gamification elements to guide students through the curriculum, aiming to create a sense of mastery and accomplishment. This thesis shows how the prototype Kunne Exphil leverages the core drivers of gamification to a high degree, but subtly and effectively, mindful of potential pitfalls and superficial applications. The findings indicate that by focusing on core motivational drivers and integrating them into progress tracking elements, Kunne Exphil can offer the users a more meaningful and motivating learning experience.
dc.language.isoeng
dc.publisherThe University of Bergen
dc.rightsCopyright the Author. All rights reserved
dc.titleHarnessing gamification by using progress tracking as a motivational tool in Kunne Exphil: A user-centered iterative design process
dc.typeMaster thesis
dc.date.updated2024-06-03T12:01:17Z
dc.rights.holderCopyright the Author. All rights reserved
dc.description.degreeMasteroppgave i medie- og interaksjonsdesign
dc.description.localcodeMIX350
dc.description.localcodeMASV-MIX
dc.subject.nus735999
fs.subjectcodeMIX350
fs.unitcode15-17-0


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