Hybrid intelligence in video game character ideation

Abstract

Hybrid Intelligence (HI) increases human-AI collaboration and co-creation, leading to more productive interactions and outcomes. This study, using mainly a research-through-design model, examines the possibilities of hybrid intelligence within the context of creativity and ideation in the video game design industry, particularly focusing on character ideation. The study focuses on understanding the usefulness of hybrid intelligence in the mentioned industry, more precisely defining the target audience for which HI would be useful, user opinions about it, and observed insights. The key findings indicate increased benefits from hybrid intelligence for novice designers or multi-task developers, benefits from combining multiple AI systems, and discuss the necessity for balance between AI assistance and human control. This study lays a foundational groundwork for understanding the potential applications of hybrid intelligence systems within the video game industry, as well as user attitudes towards them, contributing to research in Human-Computer Interaction (HCI).