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dc.contributor.authorHabib, Muhammad Danish
dc.contributor.authorKaur, Puneet
dc.contributor.authorSharma, Veenu
dc.contributor.authorTalwar, Shalini
dc.date.accessioned2024-09-02T12:38:13Z
dc.date.available2024-09-02T12:38:13Z
dc.date.created2023-09-08T16:05:43Z
dc.date.issued2023
dc.identifier.issn0969-6989
dc.identifier.urihttps://hdl.handle.net/11250/3149700
dc.description.abstractFood waste is a complex and pervasive issue associated with growing corporate, political and public concerns. Addressing the issue of food waste is essential to achieve sustainable development. This study utilises the value–attitude–behaviour hierarchy to examine UK household consumers' food waste reduction intentions. The research model hypothesises a positive relationship between consumers' perceived values (hedonic value and sense of community), attitudes (anticipated guilt, social norms and attitude to reduce food waste), and household food waste reduction intentions. We collected data from 513 UK households via a survey questionnaire. The results confirmed that consumers' perceived values positively affect their attitude toward reducing food waste. We also found that attitude to reduce food waste is significantly associated with food waste reduction intentions. Furthermore, the control variables, age and gender, are significantly associated with social norms. However, the results revealed that a sense of community is not significantly associated with an attitude toward reducing food waste. The study findings offer useful insights for academics, marketers, policymakers and governments seeking to mitigate the adverse effects of food waste.en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleAnalyzing the food waste reduction intentions of UK households. A Value-Attitude-Behavior (VAB) theory perspectiveen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.description.versionpublishedVersionen_US
dc.rights.holderCopyright 2023 The Author(s)en_US
dc.source.articlenumber103486en_US
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1
dc.identifier.doi10.1016/j.jretconser.2023.103486
dc.identifier.cristin2173633
dc.source.journalJournal of Retailing and Consumer Servicesen_US
dc.identifier.citationJournal of Retailing and Consumer Services. 2023, 75, 103486.en_US
dc.source.volume75en_US


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