The role of social media in the rise of the Mexican Social Movement #YoSoy132

Abstract

1) In which way were the social media used by the #YoSoy132 movement? In this question I am interested in looking at how the movement #YoSoy132 used social media as an emotional conduit. I will also look at the social media`s efficacy as an organizational tool. 2) Did the movement have a horizontal structure, and if so, how did this affect it? In this question I want to understand the impact of using social media allowing a horizontal structure. 3) To what degree did the movement succeed in becoming a part of the public agenda and what role did the social media have? In this question I want to investigate to what degree the movement was able to become a part of the public agenda. I will primarily do this by looking at the coverage of the traditional media like newspapers and television. I will also discuss how the social media contributed in this regard.