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dc.contributor.authorMoe, Hallvard
dc.contributor.authorvan den Bulck, Hilde
dc.date.accessioned2018-08-06T12:44:28Z
dc.date.available2018-08-06T12:44:28Z
dc.date.issued2018
dc.PublishedMoe H, van den Bulck H. Public service media, universality and personalisation through algorithms: mapping strategies and exploring dilemmas. Media Culture and Society. 2018;40(6):875-892eng
dc.identifier.issn1460-3675
dc.identifier.issn0163-4437
dc.identifier.urihttp://hdl.handle.net/1956/17995
dc.description.abstractThis contribution compares personalisation strategies of public service media (PSM) and how these are reconciled with PSM’s core values, especially universality. To this end, it combines mapping of a sample of PSM with in-depth analysis of Flemish VRT and Norwegian NRK. The theoretical framework discusses universality in relationship to PSM’s historical remit and to contemporary personalisation through digital options like algorithms. Subsequently, strategies of the sampled PSM are analysed, using data from documents, an online survey and interviews. Results suggest that most PSM, including VRT and NRK, engage in implicit and explicit digital personalisation, yet vary in type of engagement and in views on how personalisation strengthens or threatens universality. It is argued that histories and the understanding of technology within specific institutions affect their personalisation approach. We argue that policies focus on news and information but that negotiating universality and personalisation, while dealing with issues like filter bubbles and privacy, extends to the entire range of PSM programmes and goals.en_US
dc.language.isoengeng
dc.publisherSageeng
dc.rightsAttribution CC BY-NCeng
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/eng
dc.subjectalgorithmseng
dc.subjectcomparisoneng
dc.subjectfilter bubbleeng
dc.subjectpersonalisationeng
dc.subjectprivacyeng
dc.subjectpublic service mediaeng
dc.subjectuniversalityeng
dc.titlePublic service media, universality and personalisation through algorithms: mapping strategies and exploring dilemmaseng
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.date.updated2018-03-06T13:14:53Z
dc.description.versionpublishedVersion
dc.rights.holderCopyright 2017 The Author(s)en_US
dc.identifier.doihttps://doi.org/10.1177/0163443717734407
dc.identifier.cristin1570852
dc.source.journalMedia, Culture and Society


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