Markedsføring av Stavangerregionen: Oljenæringen og kulturlivet i samspill

Abstract

Markedsføring av Stavangerregionen: Oljenæringen og kulturlivet i samspill

Stavangers position as European Capital of Culture 2008 in a region where the petroleum sector has a dominant position has been the framework for this study. The main topic has been to study some aspects of the marketing of the Stavanger region and how this is related to collaboration between the organisers of the culture project and the petroleum industry. Stavanger2008 has in their application introduced a statement about including the whole region when locating their different events. An interesting question has therefore been to discuss to what extent this has been a project just within and for the city of Stavanger itself, or if it has involved rest of the region. I have also wanted to investigate what influence this culture project has had on the development of a regional identity, pride and openness. The results especially with focus on the Stavanger2008s project show that they from the start have lacked clear definitions and strategies to develop into a regional project. The results also shows that it is difficult to market the Stavanger region as long as it is not clearly defined and does not entail a pronounced regional identity. The empirical evidence combines secondary statistical sources, documents and case study interviews. The theoretical background for this study has been geographical literature, supplied with references from social anthropology and other social sciences.