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dc.contributor.authorSejrup, Lucieeng
dc.date.accessioned2010-05-10T08:23:19Z
dc.date.available2010-05-10T08:23:19Z
dc.date.issued2009-06-02eng
dc.date.submitted2009-06-02eng
dc.identifier.urihttps://hdl.handle.net/1956/3920
dc.description.abstractWith currently more than 200 million active users, Facebook represents the most popular social network site today. My thesis is a qualitative study examining how and why people use Facebook. Uses and gratifications perspective is used as the theoretical back bone as well as the way of researching. The thesis is testing the relevance of the uses and gratifications motives as defined by previous research studies and combining them with the ideas of persuasive technology. Several psychological aspects as the norm of reciprocity, need to belong and impression management are added to the discussion. By considering previous research, the influence of technology as well as psychological motives for social interaction, I present an overview of the relevant motives for Facebook use. This thesis contributes to raising the knowledge about how and why people use social network sites as well as updating uses and gratification theory in order for it to be applicable to the modern media.en_US
dc.format.extent899013 byteseng
dc.format.mimetypeapplication/pdfeng
dc.language.isoengeng
dc.publisherThe University of Bergeneng
dc.titleFacebook Uses: How and Why? Uses and Gratifications Keeping Up With the Technologyeng
dc.typeMaster thesisen_US
dc.rights.holderThe authoren_US
dc.rights.holderCopyright the author. All rights reserveden_US
dc.description.localcodeMEVI350
dc.description.localcodeMASV-MEVI
dc.subject.nus735116eng
dc.subject.nsiVDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310nob
fs.subjectcodeMEVI350


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