• What drives brand love for natural products? The moderating role of household size 

      Kumar, Sushant; Dhir, Amandeep; Talwar, Shalini; Chakraborty, Debarun; Kaur, Puneet (Journal article; Peer reviewed, 2021)
      Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming increasingly popular, and their health-related benefits are widely recognized. Despite the growing awareness and use of natural ...