Blar i Bergen Open Research Archive på forfatter "Bhatt, Yogesh"
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Why do people purchase from food delivery apps? A consumer value perspective
Tandon, Anushree; Kaur, Puneet; Bhatt, Yogesh; Mäntymäki, Matti; Dhir, Amandeep (Journal article; Peer reviewed, 2021)Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and quick food delivery. Yet, the existing research offers a limited understanding of consumers’ behavioral responses to the visibility ...