Browsing Faculty of Psychology by Author "Almusharraf, Ahlam"
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Resistance of multiple stakeholders to e-health innovations: Integration of fundamental insights and guiding research paths
Talwar, Shalini; Dhir, Amandeep; Islam, Nazrul; Kaur, Puneet; Almusharraf, Ahlam (Journal article; Peer reviewed, 2023)Consumer/user resistance is considered a key factor responsible for the failure of digital innovations. Yet, existing scholarship has not given it due attention while examining user responses to e-health innovations. The ...