Browsing Faculty of Social Sciences by Author "Emami, Kimia"
Now showing items 1-1 of 1
-
Using Visual and Linguistic Framing to Support Sustainable Decisions in an Online Store
Starke, Alain Dominique; Emami, Kimia; Makarová, Andrea; Ferwerda, Bruce (Journal article; Peer reviewed, 2023)Companies face several digital communication challenges when it comes to promoting green products or services. The framing effect, which refers to the presentation of information, can significantly influence decision-making ...