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Det grøne skiftet og kunnskapsøkonomien - kvinnelege entreprenørar innanfor miljøsektoren

Bongom, Oda Totland
Master thesis
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URI
https://hdl.handle.net/1956/12535
Date
2016-05-16
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  • Department of Geography [448]
Abstract
Denne studien omhandlar kvinnelege entreprenørar i Noreg som driv med miljørådgjeving. Eg tek føre meg entreprenørar både i urbane og rurale område, for mellom anna å sjå om det finnes ulikskapar mellom entreprenørskapa i desse to lokaliseringane. Gjennom ein casestudie har eg gjennomført intervju med ti entreprenørar. Utvalet er basert på entreprenørar som òg er Miljøfyrtårnkonsulentar. Studien tek mellom anna føre seg motivasjonen til entreprenørane, kva strategiar dei nyttar i konsulenttenesta og korleis dei arbeider i forhold til miljørådgjeving.
 
This master project is a study of women entrepreneurship with particular focus on the environmental consulting services in Norway in rural as well as urban locations. The study will in particular focus on consultancy services dealing with green certificate projects. This concerns especially Eco-Lighthouse (Miljøfyrtårn), which is Norway's most widespread form of environmental certification targeting clients both in the public and commercial sector. Research questions include the entrepreneurs' motivation for starting their own business with a particular focus on their motivation for working with environmental issues, business strategies and also how they work and interact with their clients.
 
Publisher
The University of Bergen
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Copyright the author. All rights reserved.

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