Is Corporate Social Responsibility Oiling the Neoliberal Carbon Economy?

Abstract

This study focuses on the corporate social responsibility (CSR) work the Austrian energy company OMV pursued as it constructed a gas power plant on the shores of the Black Sea. I argue that neither social movement theory nor CSR theory fully explain what happened in this case. Environmental protests quickly became embedded in local politics and national identity figurations, and the CSR work by the company was transformed and domesticated by local actors. While agency and power was thus distributed, various actors also shared a common language, tapping into a globally circulating discourse that has gained traction in Turkey with the current neoliberal policies. The way CSR was played out and negotiated in this case meant that social capital and equity were construed as issues of concern, while environmental issues were downplayed. Thus, in the process, the double bind between the growth economy and ecologies of survival was effectively reproduced.