Browsing Department of Government by Author "Sataøen, Hogne Lerøy"

Now showing items 1-3 of 3

Building a sector reputation: the strategic communication of national higher education

Sataøen, Hogne Lerøy; Wæraas, Arild (Peer reviewed; Journal article, 2016)

What characterises strategic communication aimed at building the reputation of an entire public subsector? This is the main question for this study, pursued through content analysis of one-stop web portals for national ...
Creating the "University experience": promotional and multimodal video productions in Scandinavian higher education

Sataøen, Hogne Lerøy; Lövgren, Daniel; Neby, Simon (Journal article; Peer reviewed, 2023)

Promotional videos produced by higher education institutions (HEIs) are an important medium for introducing new generations of students to HEIs and communicating their roles and purposes to the outside world. Despite the ...
Higher education as object for corporate and nation branding: Between equality and flagships

Sataøen, Hogne Lerøy (Peer reviewed; Journal article, 2015-10-26)

Branding has become an important issue within higher education. The use of core value statements and visions are expressions of this. To be a successful brand, organisations must also make sure they are different from ...