Blar i Department of Information Science and Media Studies på emneord "information retrieval"
Viser treff 1-2 av 2
-
Web Based Brand Equity. Web mining as an alternative approach to Customer Based Brand Equity measurement
(Master thesis, 2017-07-08)Brand equity denotes the value that is transferred from a brand to its products, and which translates into higher sales volumes and higher profit margins. Consumer based brand equity (CBBE), a perspective of brand equity ... -
Wikipedia based Query Expansion for Searching in Norwegian
(Master thesis, 2015-06-01)With the rapid increase of information available on the Internet, searching is becoming a daily operation. This thesis address the issue that arises when there is a difference between what the users are typing in the search ...