dc.contributor.author | Schnell, Linn | |
dc.date.accessioned | 2021-06-19T00:09:53Z | |
dc.date.available | 2021-06-19T00:09:53Z | |
dc.date.issued | 2021-06-15 | |
dc.date.submitted | 2021-06-18T22:00:11Z | |
dc.identifier.uri | https://hdl.handle.net/11250/2760241 | |
dc.description | Updated version: Interview transcripts have been omitted from the publication. | |
dc.description.abstract | With rapidly changing markets and ultrafast technology development – a business model can be outdated before the ink is dry. The ability to shift and adapt as a business has become more crucial than ever. We see huge, international and well-established companies succumb when failing to keep pace and only a small fraction of new start-ups live to see their 5th birthday. To avoid “future shock” in an organisation, developing a business model that accounts for these dynamics is important not only to succeed, but to survive.
Through a Design Science framework and the Grounded Theory, performing semi-structured interviews with design experts, I have developed a comprehensive analysis and understanding of the research problem. In-depth interviews with open-ended questions provided the expert data that defined the overall concepts, their subordinate attributes and advocated the importance of using design-driven approaches to developing business strategies.
This resulted in the D.I.S.C. (Design, Innovation, Success and Company Culture) artifact, in form of a low-fidelity model and illuminating guidelines which are simple, clear and actionable as put forward by here presented research and literature. It recommends a design-driven approach to developing a business strategy, that equips an organisation for the dynamic, unpredictable future. | |
dc.language.iso | eng | |
dc.publisher | The University of Bergen | |
dc.rights | Copyright the Author. All rights reserved | |
dc.subject | D.I.S.C. guidelines | |
dc.subject | Grounded Theory | |
dc.subject | design-driven development | |
dc.subject | Design Science | |
dc.subject | business strategy | |
dc.title | Design-driven development in business strategy | |
dc.type | Master thesis | |
dc.date.updated | 2021-06-18T22:00:11Z | |
dc.rights.holder | Copyright the Author. All rights reserved | |
dc.description.degree | Masteroppgave i medie- og interaksjonsdesign | |
dc.description.localcode | MIX350 | |
dc.description.localcode | MASV-MIX | |
dc.subject.nus | 735999 | |
fs.subjectcode | MIX350 | |
fs.unitcode | 15-17-0 | |