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dc.contributor.authorKvåle, Gro
dc.contributor.authorMurdoch, Zuzana
dc.description.abstractHow do social audiences negotiate and handle stigmatized organizations? What role do their heterogenous values, norms and power play in this process? Addressing these questions is important from a business ethics perspective to improve our understanding of the ethical standards against which organizations are judged as well as the involved prosecutorial incentives. Moreover, it illuminates ethical concerns about when and how (the exploitation of) power imbalances may induce inequity in the burdens imposed by such social evaluations. We address these questions building on two event-based case studies involving Hells Angels Motorcycle Club Norway, and contribute to organizational stigma theory in three ways. First, social evaluations of a stigmatized organization by multiple audiences are found to interact, collide and combine in a labelling contest. Second, we show that labels employed in this contest are pushed to either negative extremes (‘moral panic’) or positive extremes (‘moral patronage’). Finally, we show when and how power represents a double-edged sword in social evaluation processes, which can be wielded either to the benefit or to the detriment of the actors under evaluation.en_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.titleMaking Sense of Stigmatized Organizations: Labelling Contests and Power Dynamics in Social Evaluation Processesen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.rights.holderCopyright The Author(s) 2021en_US
dc.source.journalJournal of Business Ethicsen_US
dc.identifier.citationJournal of Business Ethics, 2021.en_US

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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal