Measuring User Engagement from Interactive Media

Abstract

In this study, we delve into the concept of user engagement to see how user engagement is affected by the use of interactive media. Necessary literature will define user engagement to give us a clear idea of what we are exploring. Introducing interactive media to users, we want to implement metrics to capture the interactions a user makes with the media, as this will help us to give an insight into user engagement. The metrics are then visualized through an analytical dashboard which we will use the information for analysis. Being able to gather data from interactive media, we want to see how interactive media affects user engagement by comparing it to static media. We will adopt research methods to understand how interactive media and static media affect the user engagement of the users. With these methods, we will be able to see how effective interactive media is on user engagement by analyzing quantitative and qualitative data.