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dc.contributor.authorRouven, Doran
dc.contributor.authorHanss, Daniel
dc.contributor.authorØgaard, Torvald
dc.description.abstractTwo online experiments explored the effects of social comparison feedback on indicators of eco-friendly travel choices. It was tested whether the chosen indicators are sensitive to the information conveyed, and if this varies as a function of in-group identification. Study 1 (N = 134) focused on unfavourable feedback (i.e., being told that one has a larger ecological footprint than the average member of a reference group). People who received unfavourable feedback reported stronger intentions to choose eco-friendly travel options than those who received nondiscrepant feedback, when in-group identification was high (not moderate or low). Perceived self- and collective efficacy were not associated with the feedback. Study 2 (N = 323) extended the focus on favourable feedback (i.e., being told that one has a smaller ecological footprint than the average member of a reference group). Neither unfavourable nor favourable feedback was associated with behavioural intentions, self- or collective efficacy. This means that Study 2 failed to replicate the finding of Study 1 that behavioural intentions were associated with unfavourable feedback, given that in-group identification is high. The findings are discussed in light of the existing literature. Suggestions are made for future studies investigating social comparison feedback as a means to motivate people to make eco-friendly travel choices.en_US
dc.relation.ispartof<a href="" target="_blank">Eco-friendly travelling: The relevance of perceived norms and social comparison</a>
dc.rightsAttribution CC BYeng
dc.subjectsustainable tourismeng
dc.subjecttravel choiceseng
dc.subjectecological footprinteng
dc.subjectfeedback strategieseng
dc.subjectsocial comparisoneng
dc.titleCan Social Comparison Feedback Affect Indicators of Eco-Friendly Travel Choices? Insights from Two Online Experimentseng
dc.typePeer reviewed
dc.typeJournal article
dc.rights.holderCopyright 2017 The Author(s)eng

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