Gamification of Drivers Ed Theory
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The principal goal of this thesis was to research gamification and its relation to user satisfaction and user retention, and to see how gamification can be implemented to achieve a satisfying user experience. The main research questions posed for this thesis were: “How can gamification offer more engaging interaction in an application?” and “Can elements from gamification make users more inclined to keep using an application?” In order to answer these questions a set of methods were utilized. These methods included interviews, review of existing services, “quick and dirty”, user testing, and guerrilla testing. For the purpose of having a clear focus, a specific domain was selected, namely the education of prospective drivers. A prototype was iteratively developed with the participation of drivers ed professionals, people with a drivers license, people without a driver’s license, and finally people currently in pursuit of their license. Ultimately, the last iteration with a prototype deemed worthy was tested with the aforementioned students currently in pursuit of their drivers license class B.