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dc.contributor.authorJamaludin, Nor Lelawati
dc.contributor.authorSam, David Lackland
dc.contributor.authorSandal, Gro Mjeldheim
dc.description.abstractThis study aims to understand factors predicting destination-loyalty intention in international education. A sample of 378 long-term (n=195) and short-term (n=183) international students participated in the study carried out in 2014 through an on-line survey at the University of Bergen, Norway. Using a series of hierarchical regression analyses, the researchers found that among short-term students, destination motivation (pull), orientation to mainstream and heritage culture together with psychological adaptations were the most important variables influencing their decision to revisit and to recommend the destination to others. Among long-term students, the same variables with the exception of psychological adaptation in addition to sociocultural adaptation were the significant predictors of destinationloyalty intention. This study discusses the results from a social, psychological and international education perspective as well as their implications for destination management.en_US
dc.publisherJournal of International Studentseng
dc.relation.ispartof<a href="" target="blank">The “why” and “how” of International Students’ Ambassadorship Roles in International Education</a>
dc.rightsAttribution-Non Commercial-No Derivatives CC BY-NC-NDeng
dc.subjectdestination-loyalty intentioneng
dc.subjectmainstream cultureeng
dc.subjectpsychological adaptationeng
dc.subjectpull motivationeng
dc.subjectpush motivationeng
dc.subjectsociocultural adaptationeng
dc.titleDestination Motivation, Cultural Orientation, and Adaptation: International Students’ Destination-Loyalty Intentioneng
dc.typePeer reviewed
dc.typeJournal article
dc.rights.holderCopyright Journal of International Studentseng
dc.source.journalJournal of International Students

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Attribution-Non Commercial-No Derivatives CC BY-NC-ND
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