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dc.contributor.authorSolberg, Harry Arne
dc.contributor.authorHelland, Knut
dc.PublishedSolberg HA, Helland K. Sports broadcasting:an accelerator of business integration in the media industry. Nordicom Review. 2011;32(2):17-33eng
dc.description.abstractThe present article analyses how various forms of business integrations, combined with technology innovation, have affected the sports broadcasting market in Norway. Interviews with representatives of Norwegian TV broadcasters and transmission companies documented that extremely fierce competition can motivate former rivals to collaborate. Even the new entrants tend to operate together with others instead of operating autonomously. Such collusion can transfer market power from the sellers to the buyers of sports rights. The interviews showed how product innovations can improve the profitability of sports broadcasting. They confirmed that integration can generate economies of scope advantages (cost reductions from the joint use of inputs), for example by using labour more efficiently within parent companies. Additionally, they also showed that economies of scope advantages can come from similarities in the distribution of goods and services, not only from similarities in the production process.en_US
dc.rightsAttribution CC BY-NC-NDeng
dc.subjectsports rightseng
dc.subjecthorizontal integrationeng
dc.subjectvertical integrationeng
dc.subjectcongeneric integrationeng
dc.subjecteconomies of scale and scope advantageseng
dc.titleSports broadcasting:an accelerator of business integration in the media industryeng
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.rights.holderCopyright 2011 The Author(s)en_US
dc.source.journalNordicom Review
dc.subject.nsiVDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310
dc.subject.nsiVDP::Social sciences: 200::Media studies and journalism: 310

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