Using System Dynamics to Explore Reasonable Assumptions in Business Model Generation

Abstract

This thesis uses system dynamics to critically examine the definitions and frameworks that govern our understanding of what a business model is and isn’t as well as how one should approach generating a business model for a new business. By using simulation based modeling this study aims to contribute with insight as to how structure drives behavior, and as such bring attention to how we define the boundaries and the approaches to creating frameworks for business model generation..