Morgendagens NRK: Allmennmedievirksomhet

Abstract

Centered on the Norwegian public broadcaster NRK – which celebrates its 75 year anniversary in 2008 – this article discusses a current key challenge for media policy: how to rethink and legitimize public media institutions in a digital media system. I point to problematic aspects of the emerging EU and Norwegian policy approach. Building on historical examples, I further assess the NRK’s internet ventures, paying special attention to the institution’s «channel» on YouTube. I argue for the need to acknowledge the potential value of new media platform services, and the importance of letting go of «broadcasting» as a principal regulatory definitory term for public service arrangements.