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Browsing Department of Psychosocial Science by Journals 
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Browsing Department of Psychosocial Science by Journals "Australasian Marketing Journal"

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    • Consumers’ resistance to digital innovations: A systematic review and framework development 

      Talwar, Shalini; Talwar, Manish; Kaur, Puneet; Dhir, Amandeep (Journal article; Peer reviewed, 2020)
      Consumer resistance is one of the major causes of failure of any innovation. Despite rising academic interest, the non-adoption of digital innovation or consumer resistance has received less scholarly attention as compared ...

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