Intrusive media and knowledge work: how knowledge workers negotiate digital media norms in the pursuit of focused work

Abstract

This article analyses how knowledge workers experience and reflect upon intrusions from digital media in the pursuit of focused work. As a multitude of digital media technologies have become integral to working life, scholars have observed a connectivity paradox in which these technologies are experienced as both helpful and hindering, as integral to but also intruding upon focus and concentration. To understand this important and widespread ambivalence in digital society, we analyze qualitative interviews with knowledge workers in a range of professions. With a theoretical framework drawing on domestication theory, sociology of work and critiques of digital modernity, we highlight how workers negotiate spatial, temporal, and technological conditions, and the conflicted norms that are activated in the process. Our findings indicate that negotiations about digital media technologies come to represent psychological, cultural and social dilemmas that go beyond the individual worker, but are nevertheless experienced as individual cross-pressures to be managed.