Digitalization of Retail Stores using Bluetooth Low Energy Beacons

Abstract

This thesis explores the domains of retail stores and the Internet of Things, with a focus on Bluetooth Low Energy beacons. It investigates how one can use the technology to improve physical stores, for the benefit of both the store and the customers. It does this by going through literature and information from academia and the relevant industry. Additionally, an interview with an expert in the retail domain is conducted, and a survey consisting of a series of interviews and questionnaire with what can be considered experts in the IT domain. A prototype app called Stass is developed, the app demonstrates some of the usages of the technology and is also used for evaluating the performance of the beacons.