Humble Bumble – Creating a mobile application to promote environmentally friendly acts

Abstract

This thesis presents research involving the design and evaluation of a high-fidelity smartphone prototype, called Humble Bumble. Humble Bumble has been designed to motivate people to do environmentally friendly acts in their daily life. A user-centered design approach was utilized to facilitate an optimal user experience and to emphasize the end-user. The main features of the prototype are a self-reporting system for activities that are environmentally friendly. Adding activities will give the user visual feedback as a reward for their real-world actions in terms of statistics in a virtual planet game. The goal of the application is to make the users to engage in environmentally friendly activities. In the development of the application, we have employed research methods like expert interview, survey, concept testing, and usability testing. The results of the research indicate that the Humble Bumble has the potential to become a fun an engaging application, that can motivate users with good user experience design and social integration.