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Browsing Department of Information Science and Media Studies by Subject "Markedsføring"

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    • Sunnmørsposten: strategier og konkurransesituasjon. Markedsføring av avis i eierskapskontekst 

      Aalhus, Fride Vedde (Master thesis, 2010-06-01)
      Sunnmørsposten er den eneste dagsavis i sitt eget nedslagsfelt. Hva skjer med posisjoneringsarbeidet til en avis når man går inn som eier på samme marked som en selv opererer i? Denne oppgaven ser på forholdet mellom ...

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