Blar i Department of Information Science and Media Studies på forfatter "Hess, Aaron"
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Experiencing multimodal rhetoric and argumentation in political advertisements: a study of how people respond to the rhetoric of multimodal communication
Kjeldsen, Jens Elmelund; Hess, Aaron (Journal article; Peer reviewed, 2021)Research into visual and multimodal rhetoric has been dominated by social scientific and textual perspectives that may not be able to provide documented understandings of how rhetorical objects are actually experienced by ...