Blar i Department of Information Science and Media Studies på tidsskrift "Future Internet"
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The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence from An-Eye-Tracking Study
(Journal article; Peer reviewed, 2021)The aim of this paper is to examine the influence of the content elements of online banner ads on customers’ visual attention, and to evaluate the impacts of gender, discount rate and brand familiarity on this issue. An ...